Search engine optimization (SEO) is one of the most cost-effective forms of Internet marketing. If you’re reading this article, it’s most likely because you’re on a quest to decipher the world of SEO and you need help. Fortunately, there’s an array of training formats and services that you can take advantage of to learn the art and science of SEO.
Static Versus Interactive Options
As you go through the various options discussed below, it’s important for you to realize that SEO will appear to be a very nebulous approach to Internet marketing. The history of SEO is complex and you’re going to have a lot of questions. That said, I’ve divided the SEO training options into 2 types: Static and Interactive.
Static “One-Way” Options
You can learn from these but don’t expect feedback.
There are SEO books available but they all have one major flaw: They get dated quickly. You might be able to get a general overview of SEO as well as some worthwhile techniques but knowing why you’re implementing specific techniques is just as important as knowing how to do so. A lot of books won’t cover the “why” and will simply tell you to do use this technique or that method.
While a number of software options exist, few will teach you very much. Sure, the companies that produce these products will tell you everything you want to hear and boast about how easy it is to use their software but if you don’t know what the information means, you won’t get far. SEO software may be useful as a tool but it will never replace true knowledge. I woldn’t recommend it as teaching tool. Your marketing is just too important.
A few companies have developed SEO video tutorials. These may answer some of your questions but you’ll never get the most current, big picture. Also, you’re typically relying on one approach to the subject. What if you want multiple perspectives on the best way to use a given technique? You probably won’t find it here.
You can find short video tutorials on YouTube for basic ideas but you’ll need someone to help you put it into context. For example, you can watch a video on using directories for link building but you wouldn’t necessarily be made aware of the fact that it’s a somewhat dated concept that is only used as part of larger linking campaigns nowadays, if at all.
Some websites like SlideShare have PowerPoint presentations with general guides to topics like SEO. You may be able to learn something from them but they are often too vague to be of any value to the novice student.
In some cases, you may be able to find videos or other media summarizing SEO conference sessions where key ideas have been discussed. Again, the lack of context could make it difficult for a novice to follow. Still, some good ideas that you haven’t thought of or come across may be provided so this could be worthwhile for continuing education.
The best SEO training options are always the ones with highly qualified trainers who have experience teaching. Your Internet marketing shouldn’t be left to amateurs or one-sided debaters. It’s just too important, especially in today’s competitive technologically-savvy world. Do you want a taxi driver who got his license yesterday or a few years ago? Would you prefer to hire a lawyer who graduated last week or one that has years of experience on cases just like yours?
Blogs & Forums
While blogs and forums seem like great places to learn SEO, they are actually full of people who have no idea what they are talking about. I wouldn’t recommend these for people who are just beginning to learn about SEO. They’re much better suited for individuals who have some basic experience and know how to differentiate the non-sense from reality.
One-On-One SEO Training
In this format, you can learn SEO by hiring a professional to walk you through all of the important steps you need to achieve master-level results. This is the best option for anyone who wants to truly learn what it takes to get to the top, convert visitors, and retain them.